Content Creator Research
Semi-structured interviews, usability testing, competitive analyses
2021 - 2022
Kumu is a social entertainment application that aims to provide a stage for and connect Filipinos from across the world.
I led the qualitative research for the Content Creator Pod, which focused on supporting the retention and acquisition of content creators on the app.
Methods I used include semi-structured interviews, focus group discussions, co-design sessions, competitive analyses, and diary studies. While I mainly did qualitative research, I often collaborated with our quantitative researchers and business intelligence analysts to bring quantitative insights into the projects.
These projects are protected under NDA. Get in touch with me to learn more.